Tag archive: Exalt PR

Five tips for injecting new life into your business

Five tips for injecting new life into your business

While most homeowners spring clean their house, business owners would be wise to do the same with their own operations. Just like homeowners, business owners should use the change of seasons to clean up their businesses and breathe new life into their communications. Like anything, your communication can become stale if it’s not paid any…

Four ways businesses are sabotaging their communications

Four ways businesses are sabotaging their communications

Many businesses are sabotaging their communications activities without even realising it. Business owners are busy and their attention is being pulled in many directions. Many are not putting sufficient planning and processes in place to manage their communications activities. As a result, they are sabotaging themselves without even realising it. Communication needs to be addressed across the…

Five common communication mistakes

Five common communication mistakes

Good communication doesn’t have to be hard, but it can be easy to get wrong. Here are five common communication mistakes that people make: 1. Thinking it is about you (it is about the customer) 2. Selling, rather than communicating value and benefit 3. Being too technical in your language 4. Making things complicated –…

Enjoy your downtime, don’t work through it

Enjoy your downtime, don't work through it

The articles over on Business Insider Australia are always insightful and help Team EPR put some stuff into perspective. We don’t know about you, but when faced with a  long weekend or public holiday there is always the temptation to use one of those days to catch up or get ahead with work. Often, it’s…

We’re back

It’s been a long time since this blog got an update. That is very slack and goes against being a good communicator – lesson learned. Here we’re all about practicing what we preach and haven’t been doing that lately. We’re going to be better – promise!  

The World is Not for Sale

The World is Not for Sale

The process of branding in its simplest form is just the process of marking a product with a consistent logo, image or mascot – that sends a message to the consumer, a message of consistency, a message of quality. – Naomi Klein The article No Logo, authored by Naomi Klein; No Logo: Brands Globalisation Resistance,addresses…

What I learned in my first year in business…

What I learned in my first year in business...

Well, it’s been a year today since Exalt PR began and it has been a journey, that’s for sure. I’ve learned a lot about business and about myself – things I probably wouldn’t know if I hadn’t made this decision to go into business. I wanted to take a moment today to extend a massive…

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