Tag archive: brand ambassadors

Why politicians are a branding nightmare: lessons for business

Why politicians are a branding nightmare: lessons for business

Election campaigns are perfect examples of the affect individuals can have on a big brand, and what can go wrong. Brands and businesses should heed warning from election campaigns (both here is Australia and overseas) and learn from political parties about the impact the ‘face’ of you brand can have. Let’s be honest, I think…

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