Category archive: Public Relations

The World is Not for Sale

The World is Not for Sale

The process of branding in its simplest form is just the process of marking a product with a consistent logo, image or mascot – that sends a message to the consumer, a message of consistency, a message of quality. – Naomi Klein The article No Logo, authored by Naomi Klein; No Logo: Brands Globalisation Resistance,addresses…

Communicating through a crisis

Communicating through a crisis

In light of the recent NSW bushfires I thought I would shape this latest blog post around natural crises and how difficult it is for small businesses to communicate a message through these times. There are a couple of different types of natural disasters that can affect businesses. Obviously the most common are extreme natural…

Studying & social media – unlikely companions

Studying & social media - unlikely companions

When I was thinking of what to blog about this week, I looked at what I had been doing with my time. For a university student it’s week 13 – so I’ve been spending quite a lot of my time writing assignments. Not that blogging about assignments is very exciting but I started looking into…

Make the seasons work for your business

Make the seasons work for your business

Google ‘seasonal marketing’ and it doesn’t take long to see how popular a technique it is. There are plenty of people writing and blogging about how to make the seasons work for your business. ‘Why?’ you’re asking. Well it can be difficult coming up with new and fresh content ideas all the time, so it’s…

Networking is key to your success

Networking is key to your success

Recently, I visited Sydney for the weekend. It was my first ever trip to the city, and my friends and I managed to pick one of the best times as the International Fleet Review happened to dock that weekend, One Direction was playing and Prince Harry came to visit. I even managed to get a…

What I learned in my first year in business…

What I learned in my first year in business...

Well, it’s been a year today since Exalt PR began and it has been a journey, that’s for sure. I’ve learned a lot about business and about myself – things I probably wouldn’t know if I hadn’t made this decision to go into business. I wanted to take a moment today to extend a massive…

The power of technology

The power of technology

Director’s Note Before you get stuck into this blog, just a quick note from me to introduce Claudia. She’s interning here at Exalt PR and will be regularly contributing to the blog. Thanks for coming on board Claudia! My name is Claudia and I recently started interning at Exalt Public Relations to advance my practical…

Spring clean your business: Part 4 – act now

Spring clean your business: Part 4 - act now

For our fourth and final ‘spring clean your business’ post we’re beefing it up and share within five more ways to breathe new life into your business.   Challenge yourself – if there is something you have been wanting to do but holding back, now is the time. It’s a new season so take this…

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