Category archive: Public Relations

Five tips for injecting new life into your business

Five tips for injecting new life into your business

While most homeowners spring clean their house, business owners would be wise to do the same with their own operations. Just like homeowners, business owners should use the change of seasons to clean up their businesses and breathe new life into their communications. Like anything, your communication can become stale if it’s not paid any…

Four ways businesses are sabotaging their communications

Four ways businesses are sabotaging their communications

Many businesses are sabotaging their communications activities without even realising it. Business owners are busy and their attention is being pulled in many directions. Many are not putting sufficient planning and processes in place to manage their communications activities. As a result, they are sabotaging themselves without even realising it. Communication needs to be addressed across the…

Why politicians are a branding nightmare: lessons for business

Why politicians are a branding nightmare: lessons for business

Election campaigns are perfect examples of the affect individuals can have on a big brand, and what can go wrong. Brands and businesses should heed warning from election campaigns (both here is Australia and overseas) and learn from political parties about the impact the ‘face’ of you brand can have. Let’s be honest, I think…

Good communicators don’t lie

Good communicators don't lie

A lie gets halfway around the world before the truth has a chance to get its pants on.   — Winston Churchill. The truth might hurt but it sure as hell will treat you better than a lie. If you’re a business and something goes wrong (or even just a little wonky) do not try to…

New Volkswagen road-safety advert

New Volkswagen road-safety advert

What do you think of this new ad that Volkswagen has put out to remind people of the dangers of using your mobile while driving? It’s certainly effective and reminds us all how quickly things can change on the road. Our phones are now firmly out of reach when driving!

Enjoy your downtime, don’t work through it

Enjoy your downtime, don't work through it

The articles over on Business Insider Australia are always insightful and help Team EPR put some stuff into perspective. We don’t know about you, but when faced with a  long weekend or public holiday there is always the temptation to use one of those days to catch up or get ahead with work. Often, it’s…

Habits of exceptionally likeable people

Habits of exceptionally likeable people

I found this article over on Business Insider Australia really interesting – it’s the habits of exceptionally likeable people. A number of the points are around communication; how they communicate, how they interact with others and how they respond to news/information. What do you think?      

We’re back

It’s been a long time since this blog got an update. That is very slack and goes against being a good communicator – lesson learned. Here we’re all about practicing what we preach and haven’t been doing that lately. We’re going to be better – promise!  

Five tips for setting goals

Five tips for setting goals

Do you know what separates successful people from the rest? They SET GOALS…without exception! If you want to be successful in 2014 and beyond, you need to set goals that work for you. That’s right – a unique set of goals for you. Don’t leave your success up to generic or cookie-cutter goals or targets….

The what, why and how of goal setting

The what, why and how of goal setting

Are you in the habit of setting goals?  It’s been documented that what sets truly successful people apart from the rest is that they set themselves meaningful and realistic goals, without exception.  These goals provide purpose and direction.  Goal setting can be a daunting task if you’re not used to it, or have set yourself the wrong…

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