Category archive: Media and publicity

New Volkswagen road-safety advert

New Volkswagen road-safety advert

What do you think of this new ad that Volkswagen has put out to remind people of the dangers of using your mobile while driving? It’s certainly effective and reminds us all how quickly things can change on the road. Our phones are now firmly out of reach when driving!

Urban myths & story telling

Urban myths & story telling

Not too long ago a news article popped up on my computer screen talking about the perils of the Halloween holiday. I’m sure you’ve all heard of “Trick or Treating” and how every year most parents question the safety of the candy given to unsuspecting little witches and ghosts. Dr Joel Best has actually been…

Communicating through a crisis

Communicating through a crisis

In light of the recent NSW bushfires I thought I would shape this latest blog post around natural crises and how difficult it is for small businesses to communicate a message through these times. There are a couple of different types of natural disasters that can affect businesses. Obviously the most common are extreme natural…

What I learned in my first year in business…

What I learned in my first year in business...

Well, it’s been a year today since Exalt PR began and it has been a journey, that’s for sure. I’ve learned a lot about business and about myself – things I probably wouldn’t know if I hadn’t made this decision to go into business. I wanted to take a moment today to extend a massive…

Media influence

Media influence

Julia Gillard was once the most powerful woman in Australia, a role model for women everywhere, and often seen fighting the gender battle. In a recent interview at the Sydney Opera House, Julia Gillard spoke to Anne Summers about her time as Prime Minister, Tony Abbot, the difficulty of managing a minority government and Kevin…

The power of technology

The power of technology

Director’s Note Before you get stuck into this blog, just a quick note from me to introduce Claudia. She’s interning here at Exalt PR and will be regularly contributing to the blog. Thanks for coming on board Claudia! My name is Claudia and I recently started interning at Exalt Public Relations to advance my practical…

Spring clean your business: Part 4 – act now

Spring clean your business: Part 4 - act now

For our fourth and final ‘spring clean your business’ post we’re beefing it up and share within five more ways to breathe new life into your business.   Challenge yourself – if there is something you have been wanting to do but holding back, now is the time. It’s a new season so take this…

Spring clean your business: Part 3 – nurturing relationships & connections

Spring clean your business: Part 3 - nurturing relationships & connections

We believe that relationships are key to business success. So if you’re not already in the habit of nurturing your business relationships, now is a great time to start. Stay connected to news and issues around your business – find a way to make sure you’re on top of the key topics, issues and trends…

Spring clean your business: Part 2 – fresh content

Spring clean your business: Part 2 - fresh content

Content is king! Don’t leave your customers reading the same old boring information over and over again; keep it fresh and exciting. One of the best ways to breathe new life into your business communication is with updated content. Don’t worry, you don’t have to scrap all of your existing content and start from scratch….

Spring clean your business: Part 1 – back to basics

Spring clean your business: Part 1 - back to basics

Many of us use this time to get our homes in order and purge unwanted stuff, so why not do the same in your business?  It’s springtime. Use this time to breathe some new life into your business and freshen up anything that’s looking a bit stale. Over September we’re running a four part series…

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