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Urban myths & story telling

Urban myths & story telling

Not too long ago a news article popped up on my computer screen talking about the perils of the Halloween holiday. I’m sure you’ve all heard of “Trick or Treating” and how every year most parents question the safety of the candy given to unsuspecting little witches and ghosts. Dr Joel Best has actually been…

The World is Not for Sale

The World is Not for Sale

The process of branding in its simplest form is just the process of marking a product with a consistent logo, image or mascot – that sends a message to the consumer, a message of consistency, a message of quality. – Naomi Klein The article No Logo, authored by Naomi Klein; No Logo: Brands Globalisation Resistance,addresses…

Communicating through a crisis

Communicating through a crisis

In light of the recent NSW bushfires I thought I would shape this latest blog post around natural crises and how difficult it is for small businesses to communicate a message through these times. There are a couple of different types of natural disasters that can affect businesses. Obviously the most common are extreme natural…

Studying & social media – unlikely companions

Studying & social media - unlikely companions

When I was thinking of what to blog about this week, I looked at what I had been doing with my time. For a university student it’s week 13 – so I’ve been spending quite a lot of my time writing assignments. Not that blogging about assignments is very exciting but I started looking into…

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