Author archive: ExaltPR

Get ready for 2017 now!

Get ready for 2017 now!

Don’t wait until 2017 to start planning your comms. You need to get that done and dusted before this year is out so that you can hit the ground running in the New Year. This plan could be for the whole year or a shorter period of time like the first three or six months….

Need content ideas? Here are 8 different types of content you can share

Need content ideas? Here are 8 different types of content you can share

Stuck for ideas of what to share with your customers? There is a wealth of content within your business that you probably don’t even realise. You might think it’s boring but to those on the outside, it’ fascinating stuff. Here are eight different content ideas for you to share: tell a story—share how you business…

Five tips for injecting new life into your business

Five tips for injecting new life into your business

While most homeowners spring clean their house, business owners would be wise to do the same with their own operations. Just like homeowners, business owners should use the change of seasons to clean up their businesses and breathe new life into their communications. Like anything, your communication can become stale if it’s not paid any…

Four ways businesses are sabotaging their communications

Four ways businesses are sabotaging their communications

Many businesses are sabotaging their communications activities without even realising it. Business owners are busy and their attention is being pulled in many directions. Many are not putting sufficient planning and processes in place to manage their communications activities. As a result, they are sabotaging themselves without even realising it. Communication needs to be addressed across the…

Why politicians are a branding nightmare: lessons for business

Why politicians are a branding nightmare: lessons for business

Election campaigns are perfect examples of the affect individuals can have on a big brand, and what can go wrong. Brands and businesses should heed warning from election campaigns (both here is Australia and overseas) and learn from political parties about the impact the ‘face’ of you brand can have. Let’s be honest, I think…

Good communicators don’t lie

Good communicators don't lie

A lie gets halfway around the world before the truth has a chance to get its pants on.   — Winston Churchill. The truth might hurt but it sure as hell will treat you better than a lie. If you’re a business and something goes wrong (or even just a little wonky) do not try to…

Five common communication mistakes

Five common communication mistakes

Good communication doesn’t have to be hard, but it can be easy to get wrong. Here are five common communication mistakes that people make: 1. Thinking it is about you (it is about the customer) 2. Selling, rather than communicating value and benefit 3. Being too technical in your language 4. Making things complicated –…

New Volkswagen road-safety advert

New Volkswagen road-safety advert

What do you think of this new ad that Volkswagen has put out to remind people of the dangers of using your mobile while driving? It’s certainly effective and reminds us all how quickly things can change on the road. Our phones are now firmly out of reach when driving!

Speak Up!

Speak Up!

Wise words from one of our favourite women, Kelly Cutrone.

Enjoy your downtime, don’t work through it

Enjoy your downtime, don't work through it

The articles over on Business Insider Australia are always insightful and help Team EPR put some stuff into perspective. We don’t know about you, but when faced with a  long weekend or public holiday there is always the temptation to use one of those days to catch up or get ahead with work. Often, it’s…

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