Date archive: October 2016

Five tips for injecting new life into your business

Five tips for injecting new life into your business

While most homeowners spring clean their house, business owners would be wise to do the same with their own operations. Just like homeowners, business owners should use the change of seasons to clean up their businesses and breathe new life into their communications. Like anything, your communication can become stale if it’s not paid any…

Four ways businesses are sabotaging their communications

Four ways businesses are sabotaging their communications

Many businesses are sabotaging their communications activities without even realising it. Business owners are busy and their attention is being pulled in many directions. Many are not putting sufficient planning and processes in place to manage their communications activities. As a result, they are sabotaging themselves without even realising it. Communication needs to be addressed across the…

Why politicians are a branding nightmare: lessons for business

Why politicians are a branding nightmare: lessons for business

Election campaigns are perfect examples of the affect individuals can have on a big brand, and what can go wrong. Brands and businesses should heed warning from election campaigns (both here is Australia and overseas) and learn from political parties about the impact the ‘face’ of you brand can have. Let’s be honest, I think…

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