Date archive: November 2013

Five tips for setting goals

Five tips for setting goals

Do you know what separates successful people from the rest? They SET GOALS…without exception! If you want to be successful in 2014 and beyond, you need to set goals that work for you. That’s right – a unique set of goals for you. Don’t leave your success up to generic or cookie-cutter goals or targets….

The what, why and how of goal setting

The what, why and how of goal setting

Are you in the habit of setting goals?  It’s been documented that what sets truly successful people apart from the rest is that they set themselves meaningful and realistic goals, without exception.  These goals provide purpose and direction.  Goal setting can be a daunting task if you’re not used to it, or have set yourself the wrong…

Urban myths & story telling

Urban myths & story telling

Not too long ago a news article popped up on my computer screen talking about the perils of the Halloween holiday. I’m sure you’ve all heard of “Trick or Treating” and how every year most parents question the safety of the candy given to unsuspecting little witches and ghosts. Dr Joel Best has actually been…

The World is Not for Sale

The World is Not for Sale

The process of branding in its simplest form is just the process of marking a product with a consistent logo, image or mascot – that sends a message to the consumer, a message of consistency, a message of quality. – Naomi Klein The article No Logo, authored by Naomi Klein; No Logo: Brands Globalisation Resistance,addresses…

Communicating through a crisis

Communicating through a crisis

In light of the recent NSW bushfires I thought I would shape this latest blog post around natural crises and how difficult it is for small businesses to communicate a message through these times. There are a couple of different types of natural disasters that can affect businesses. Obviously the most common are extreme natural…

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